Archive for February 6th, 2011

Some people watch the Superbowl for the commercial.  Well, for 2011 there’s one ad you won’t see is the one below.

The NewAmerican.com has more on this story:

Specifically, the network has rejected a 30-second spot from the Christian apologetics group Fixed Point Foundation advertising its website, lookup316.com. The goal of the site, as its main page communicates, is to offer a “message of hope” base on the well-known New Testament scripture John 3:16: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

The ad itself features a group of men and women viewing a televised football game in a living room. As the crowd cheers a play on the field, the camera focuses in on a player with the Scripture reference “John 3:16” written over the black under his eyes. When one of the group asks his buddy what the phrase means, someone reaches for a cell phone and says, “I’ll look it up,” as the ad fades to the website Lookup3:16.com, and the phrase, “A Message of Hope.”

Larry Taunton, executive director of Fixed Point, explained his group’s reasoning in producing the ad for the big game. “If I had 30 seconds to say anything I wanted to an audience of millions, what would I say?” He wrote on the organization’s site. “I put this question to my friends. As we considered the question thoughtfully, we concluded that we would want to deliver a message of hope.”

Taunton emphasized that the spot “advertises no products, asks for no money, promotes no political platform and doesn’t even mention the sponsoring organization. It has a simple, yet direct message: Hope . . . ‘For God so loved the world that he gave his only son.’”

But after Fixed Point had worked for months to shoot the spot and raise the millions needed to air it, FOX pulled the plug, explaining in a prepared statement: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”

Taunton commented on FOX’s decision, noting that “it seems one can advertise just about anything else. Few movie trailers are deemed too violent or beer commercials too sexual for primetime. But religious messages, particularly Christian ones, well, that’s just too controversial.”

Here’s the commercial:

And find out about John 3:16 at their website!

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