Campus Crusade for Christ in the U.S. is changing its name to Cru.
According to their website:
The new name will be adopted in early 2012. The U.S. ministry hopes the new name will overcome existing barriers and perceptions inherent in the original name.
It is not the word ‘Crusade’ that is being removed–that word is simply being shortened. The offensive word that is being completely removed is……the name of Christ. That’s right.
I think “Crusade” is more offensive than Christ…and they remove Christ! Weird. Now their new name is “Cru” and people are now going to ask, “What? What’s that?” AND then people will have to say “Cru stands for Crusade” This inevitably will lead people to focus even more on their offensive name Crusade, but now there no Christ to explain anything in their name…whoever is the guy that had this idea ought to be fired.
It’s sad but I can’t say I didn’t see it not coming. Having served in Campus Crusade as a student leadership, I have rather been distraught with where the staff member wants to take the direction of the club.