A special weekend non-fiction reading review, especially with everything going on in 2020! A break from heavy theological reading: Because Pastors need a break also!
Scott Galloway. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. New York, NY: Penguin Group, October 3rd 2017. 320 pp.
5 out of 5
Purchase: Amazon
Increasingly people are realizing that there’s not only a good side to Big Tech but also a negative side. Want to read a book on the four biggest technology company today with both its good and also its bad? This book is worth the read and I highly recommend it. It looks at Facebook, Apple, Amazon and Google and note its strengths and weaknesses and also serious concerns for the four. Most fascinating is the book’s exploration of the tension between these four companies and competition with each other. The author is Scott Galloway and I appreciate that in chapter one he tells us who he is: He is a NYU school of Business professor of marking, consultant, public speaker and entrepreneur. I think his background is impressive but he’s also very real with his readers about his mistakes, what he’s learned firsthand in the world of entrepreneurship and also about what his personality is like. But don’t take his honesty as weakness: what he has to say in this book is truly mind-blowing and educational.
